Marko Pukšec is the CEO of Polleo Group, a leading sports nutrition and active lifestyle company operating across the Adria region.

Founded in 2008, Polleo Sport has grown into a multi-country omnichannel business active in 9 markets, with over 35 own retail locations, a strong direct-to-consumer platform, regional wholesale operations, and an own-brand portfolio exceeding 1,000 SKUs.

Under Marko’s leadership, the Group has developed several proprietary brands, including Polleo Sport, Zoe Nutrition, Shieldmixer and has built one of the largest and most engaged fitness communities in the region.

Polleo Group serves more than one million customers annually and maintains long-term partnerships with leading FMCG and retail chains.

Marko was among the early partners to introduce and scale UK sports nutrition brands in the Croatian and wider regional markets, including Applied Nutrition PLC and The Hut Group (Myprotein), contributing to category development and strengthening UK–Adria business ties.

Marko has over 17 years of experience in founding, scaling and operating businesses across multiple markets, with a strong focus on cross-border expansion, board-level governance, strategic partnerships, manufacturing and supply-chain development, product innovation and people-centric leadership.