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Edward Bernays

The Edward Bernays College for Communication Management is the first higher educational institution in this part of Europe that carries out comprehensive specialised education in the field of communication management and public relations. It is named after Edward Bernays, the world-renowned communications expert who laid the foundations of the profession of public relations and designed and implemented some of the most revolutionary campaigns of the twentieth century.

During the development of its undergraduate and graduate study programmes, Bernays College placed a strong emphasis on linking students with the business community from the first year of their academic education. Thanks to a wide network of partners consisting of over 40 leading agencies for public relations and marketing, the largest Croatian media companies and corporations along with NGOs, Bernays students are in constant contact with potential employers who individually supervise and guide their professional development.

Bernays’ teaching staff consists of prominent Croatian and foreign experts in the field of public relations, marketing and media who, thanks to their extensive knowledge complemented by numerous examples from practice, and provides an understanding of the rules of communication within different environments. In order to familiarise its students with the communication management process, Bernays also organizes numerous guest and thematic lectures and workshops with the participation of experienced practitioners in the field of communications, whose advice helps students further enrich their knowledge and develop their skills.

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